![]() Users are able to notify a stylist who will manually search and deliver five suggestions via email within 24 hours.Īsap54 isn’t a totally new concept – The Hunt app, launched late last year, has already been providing a platform for fashion fans to crowd source information on unidentified pieces of clothing and Snap Fashion, brainchild of computer science graduate Jenny Griffiths, allows users to take a picture of an item of clothing and find similar items from high street retailers. ![]() An in-house team of personal stylists are also on hand for when the app fails to satisfy with its initial results. ![]() Net-a-Porter, Barneys, Harrods, J Crew, Topshop and The Outnet are among the fashion retailers on the apps database, which is expected to grow as the service develops. The London-based startup has already attracted investment from prominent retail, tech and publishing venture capital firms including e.ventures, Ceyuan Ventures and Novel TMT, as well as angel investors such as Carmen Busquets and Frederic Court. It’s designed to be faster and easier than a search engine. The app searches an exact match in its database, or suggests a range of related products, and click-through to buy. Users snap and upload a picture of an item or look they’re after, whether it’s a designer dress seen in a magazine or a swatch of fabric, then select the type of item they’re after, such as shoes, dress or trousers. The Asap54 iPhone app combines visual recognition technology, crowdsourcing and a team of in-house personal stylists.
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